Agenda 17

Good communication begins with a good story.

Agenda 17 is an owner-managed PR agency with over 25 years of experience in brand communication, press and media relations. We sharpen identities, guide our clients through change communication, provide strategic counsel and—through genuine storytelling and success stories—build acceptance among all stakeholders.

Expertise

Strategy

Strategic communication is the key to connecting business goals with the expectations of target audiences—at the right time, in the right place and with consistent quality.

Change

Successful change processes require clear messages—internally and externally—that provide orientation and strengthen the willingness to take new paths together.

Acceptance

Not every good decision is a popular one. But every good decision needs good communication to make visible the opportunities it holds.

Topics

Communicating change, building trust.

Markets shift, organisations evolve, and with them the demands on communication. Many companies and brands are going through exactly such processes of change—unsettling, yet at the same time opening up new opportunities. In such phases, communication is needed that does more than inform: it provides orientation and stability and builds trust and acceptance. We guide this transformation for our clients, translating demanding subjects into clear, credible messages and tangible perspectives. In this way we create understanding among employees, customers and stakeholders—because “nothing is as constant as change.” (Heraclitus)

Telling complex content simply.

When complex undertakings or technically demanding topics are communicated to the public in an understandable way, it builds trust and opens up space for dialogue. And it becomes all the more relevant precisely where interests meet and strategic decisions are meant to take effect. We help companies and institutions find a clear positioning in the market, inspire press and media for exciting projects and tell success stories—so that brand, services and products establish themselves effectively in the public sphere.